One of the most interesting interviews I’ve conducted over the past few years was with Dave Morgan, CEO/founder of Simulmedia. He suggested that some of the world’s most vaunted CPG firms (e.g., Procter & Gamble, Unilever, General Mills, etc.) aren’t actually good at marketing (see article here). What fascinates me about Morgan is how he is comfortable challenging the status quo; he has a unique perspective and is willing to challenge accepted beliefs in an effort to help businesses succeed.
I recently caught up with Morgan and asked him what was provoking thought at the moment. We started talking about Amazon and how despite numerous strengths, they are not impenetrable. Below, Morgan shares a key Amazon vulnerability and identifies ways that retailers can compete and win.
Kimberly A. Whitler: During COVID-19, Amazon seems to have strengthened their market position. Are there any