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Mphasis partners with fintech platform Upswot to offer marketing insights though alternative data for business banking

NEW YORK, Sept. 22, 2020 /PRNewswire/ — Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, today announced its strategic partnership with US-based Upswot, a fintech startup, that provides an innovative technology platform to help banks and other financial institutions increase sales and marketing insights for business banking customers, through alternative data.

The partnership will focus on creating a joint solution offering to help US-based regional and global banks increase revenue and provide insight-driven services to their SMB and mid-market customers. The solution will enable access to over 120+ apps typically used by SMB and mid-market customers and combine with sophisticated KPI-oriented analytics on top. The offering is intended to provide a powerful overall digital experience for the bank’s customers as well as the bank’s relationship managers.

The platform is an add-on to online banking and on-boarding that motivates SMBs and mid-market businesses to provide

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