Oracle

Business Analytics – Overview | Oracle

Augmented Analytics and Business Intelligence for All

Great analytics helps you uncover solutions to your business challenges. When analytics is incorporated as a fundamental component of your ongoing business strategy, everyone in your organization is empowered to understand what happened and why it happened, and leverage that data to predict what will happen next.

Analytics initiatives conform to whatever business you are in and adjust to diverse user needs. For example, marketing pros use analytics and business intelligence to measure campaign results and ROI, harnessing that data to ensure that the right offers are delivered to customers at the right time. And they can predict what buyers will respond to next. HR captures insights about employees and potential talent, using that data to optimize recruitment, retain top performers, and even predict turnover talent across the enterprise. IT staff has different priorities, providing the reports and dashboards that enable users to

Read More