- Many direct-to-consumer (DTC) brands like Olipop and Purely Elizabeth have seen tremendous growth in the last few months
- The success, while fueled by pandemic-related tailwinds, could be sustainable long after a return to normalcy.
- Business Insider spoke to 20 CEOs from DTC brands that have seen growth during the pandemic who argue their companies’ success is not temporary and share tips for how other DTC brands can ensure sustainable future growth.
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For some DTC brands, the pandemic has been a godsend.
When mass store closures placed a renewed focus on e-commerce, brands that could leverage strong delivery capabilities, seamless customer service, and a compelling product offering found their businesses in a good position.
Many direct-to-consumer (DTC) companies like Olipop and Purely Elizabeth have seen tremendous growth in the last few months, which has partly been fueled by pandemic-related tailwinds.
Business Insider spoke to 20 CEOs from different DTC brands that have seen growth during the pandemic, each of whom explained why their companies’ success could be sustainable long after a return to normalcy and how other DTC brands can strive for sustainable growth.
From the CEOs of Beam, The Farmer’s Dog, The Naked Market, and more, here’s how some DTC companies are ensuring their pandemic-era growth remains sustainable for the long-term.